
How AquaDétect Turned Search Traffic Into Booked Work ❯
Industry
Water Damage Prevention
Client Type
Established Montreal business
Focus Area
Brand, Web Development and SEO
Timeline
7 days

CHALLENGE
In a condo tower, water damage is the problem that keeps a building manager awake. A line lets go, nobody notices for hours, and the water finds its way down through several floors. AquaDétect installs the systems that stop it: they detect the leak and shut the water off automatically. They have been doing that for more than ten years and already work with buildings right across Montreal. The problem was never the business. It was that none of it was visible. A company with a decade of work behind it and real partners across the city had almost no presence online, and nothing to point a prospect at that showed how established it actually was. They wanted to start running ads and using the tools everyone else uses, with no foundation underneath to send that traffic to.
SOLUTIONS
We built the foundation before anyone spent a dollar on ads.
The Whole Brand, Built From Scratch
We built their entire brand and identity, so everything that followed had something consistent to sit on.
A Site Built to Be Found
We built the website their whole online presence runs on, structured from the start around how people actually search for what they do.
SEO as the Acquisition Channel
Rather than starting with paid ads, we built the search foundation first. The aim is straightforward: leads that arrive because someone went looking, without anyone doing outreach and without paying for every click.
Proof That Matches the Business
Ten years of work and a client list across Montreal, with nothing online to show for it. The site carries that proof now, so a prospect can see the size and the track record before the first call.
IMPACT
A presence that finally matches the company.
7 days
From brief to a live brand and site
HOW THIS WAS MEASURED
The seven day figure is the build itself, from brief to a live brand and site. [TODO: JIMMY SEO results take months, so there are no ranking or lead numbers yet, which is expected. Organic leads a month, or keywords ranking, would each turn this into a results story. Also outstanding: Gilles's quote and approval, and whether the trading name is AquaDétect or Sécurité Aqua Détect.]
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