How TopMost Turned Sales Calls Into a Coaching System ❯
Industry
Coaching and Consulting
Client Type
Startup and launch partner
Focus Area
Brand, Marketing and Custom Sales Systems
Timeline
7 days
CHALLENGE
TopMost coaches sales teams inside car dealerships. Coaching changes how somebody sells while you are standing in the room with them. The problem is what happens after you leave. Follow-ups get missed, calls go unreviewed, and old habits come back within weeks. TopMost was also starting from nothing: a new company with no brand, no marketing, and nothing to put in front of a dealership that would make the case for them.
SOLUTIONS
We launched the company, then built the thing it sells.
The Brand and the Launch
We built the entire brand and launched the company alongside them. We are partners on this one rather than a supplier, so the positioning, the proof and the vision were worked out together before any of it went to market.
Marketing, Run by Us
We run their marketing. The whole demand side sits with us, so Michael spends his time coaching dealerships instead of finding them.
What TopMost Sells, Built by Us
The system TopMost puts into a dealership is built by us: the follow-up that catches every customer who walks in or calls, and the site behind it. TopMost owns the client relationship. We build what they deliver.
Every Sales Call, Recorded and Read
Calls are recorded and analysed by AI. It reviews every call a salesperson makes, flags what could have been handled better, and shows what a good one looks like. The coaching carries on working after Michael has left the room.
IMPACT
Launched fast, with the system already behind it.
7 days
From brief to a launched brand and site
HOW THIS WAS MEASURED
The seven day figure is the build itself, from brief to a launched brand and live site. [TODO: JIMMY this study still has no outcome numbers. Dealerships signed, calls analysed, or follow-up rate would each turn this into a results story rather than a delivery one.]
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